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Embracing the "B" Word in Business

September 20, 20235 min read

Have you ever wondered which dreaded "B" word I'm referring to? While I personally prefer to call it a "spending plan," you may know it as a "Budget." Why the hesitation? Well, for many, the mere thought of a budget can induce cringing and discomfort. However, I'm here to tell you that you shouldn't fear it!

In the world of business, understanding and embracing your numbers is not just crucial—it's imperative. When you gain clarity about the financial aspects of your business, it becomes a catalyst for growth, propelling you toward your goals. Along this journey, you'll find yourself both making money and spending money.

While much emphasis is placed on strategies for earning more revenue, increasing sales, or raising prices, what about the money you've already earned? As my esteemed mentor, Ursula Mentjes, wisely asserts, "money loves a plan." Without a well-thought-out plan for your revenue, especially when it surpasses your accustomed income, you risk overspending and falling into the debt trap. Conversely, you want to ensure that you are wisely investing money to foster your business's growth, ultimately enabling you to lead the life you desire.

In the world of business, financial success is not just about generating revenue but also about managing it effectively. Your financial health as a business owner hinges on your ability to maintain a balance between earning and spending. That's where the infamous "B" word, often referred to as a budget, comes into play.

Why do I call it the "B" word? Well, because many people react to it as if it were a curse. The idea of budgeting can make even the most successful entrepreneurs cringe. However, I'm here to tell you that it's time to change your perspective on budgeting. Instead of dreading it, you should embrace it as a powerful tool for financial growth.

Running a business is not just about providing products or services; it's about understanding and managing your finances effectively. When you have a clear grasp of your business numbers, it empowers you to make informed decisions that drive your company toward its goals. It's not just about earning money; it's also about how you use that money to further your business and personal aspirations.

If you don't have a financial plan in place for your business, especially when your revenue starts to grow, you risk overspending and potentially falling into debt. On the flip side, effective budgeting ensures that you allocate resources strategically, both for the growth of your business and your own personal well-being.

Now that we've established the importance of budgeting in business, let's delve into the practical steps of creating and maintaining a budget that works for you. I recommend using a fantastic tool called YNAB, short for "You Need A Budget." While initially designed for personal finances, its customizable features make it a versatile tool that can be seamlessly adapted for business purposes. In fact, you can use it for a wide range of financial goals, from managing a business project to planning your dream wedding or saving for a new home.

One of the standout features of YNAB is its adaptability. It's not confined to specific financial scenarios but can be tailored to your unique business needs. Even if you're implementing the Profit First system, which typically involves setting up multiple bank accounts for different purposes, YNAB can serve as a viable alternative.

For those of you who've tried using Profit First and found it challenging to resist the temptation of tapping into certain accounts, YNAB can provide an extra layer of discipline. While Profit First advocates for separate bank accounts, I've personally found it helpful to maintain my Profit and Tax accounts in a secondary bank. This separation makes it less tempting to dip into those funds prematurely. However, regardless of your level of self-discipline, YNAB remains a valuable tool for financial planning and tracking.

Once you've set up YNAB and allocated your funds, it becomes a reliable partner in helping you manage your business finances effectively. Let's explore how YNAB can benefit your business in more detail.

1. Comprehensive Expense Management: YNAB allows you to allocate funds to specific categories, ensuring that every penny has a designated purpose. Whether it's covering monthly bills or saving for an important conference, this tool helps you stay organized and in control of your finances.

2. Real-Time Tracking: With YNAB, you have real-time visibility into your financial transactions and spending patterns. This level of transparency enables you to make informed decisions on the fly and adjust your spending as needed.

3. Financial Goal Setting: Setting financial goals is a crucial aspect of business growth. YNAB helps you define and track your financial objectives, whether it's expanding your product line, hiring new staff, or investing in marketing campaigns.

4. Cash Flow Management: Cash flow is the lifeblood of any business. YNAB assists you in maintaining a healthy cash flow by ensuring that your income is allocated appropriately to cover your expenses, taxes, and savings.

5. Business Expansion: As your business grows, so do your financial responsibilities. YNAB scales with your business, accommodating changes in revenue and expenses seamlessly.

6. Peace of Mind: Knowing that you have a well-structured budget in place allows you to focus on what matters most—growing your business and achieving your personal and professional goals.

Budgeting, or the "B" word, should no longer be a source of dread in your entrepreneurial journey. Instead, view it as a powerful ally in your pursuit of financial success. When you run a business, understanding and managing your numbers is paramount, and YNAB is a versatile tool that can guide you on this path.

By implementing YNAB and creating a solid spending plan for your business, you'll not only prevent overspending and debt but also ensure that your resources are strategically allocated to fuel your business growth and enable you to live the life you desire.

So, if you haven't already, embrace the "B" word and take the first step towards financial empowerment in your business journey. Remember, it's not about how much you earn but how effectively you manage and utilize those earnings that truly matters. With YNAB by your side, you're well-equipped to steer your business towards a brighter and more prosperous future.

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Jennifer Perez

As a Profit Strategist, Jennifer helps business owners implement a cash flow management system which guarantees the business' profitability, ensures owners are compensated fairly and that they never have to worry about making tax payments again.

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About the Author


As a Profit Strategist, Jennifer helps business owners implement a cash flow management system which guarantees the business' profitability, ensures owners are compensated fairly and that they never have to worry about making tax payments again.

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